-You are here to help make your client look their best, so make sure they do.
-Pay special attention to body position. The slightest change in shoulder height, face angle, and posture can make a world of difference.
-Choose an outfit that is flattering, yet not distracting from the true subject of the photograph.
-Take your shot in a natural looking setting. Consider color palette always.
-Make your model comfortable. Make conversation; tell jokes! Do what you have to, in order to bring out their inner supermodel!
Now its your turn! Part of the fun in being a photographer is wearing many hats, right? Be a set designer, make up artist, hair dresser, and photographer all at the same time!